Niki Mahon launched NIKITA in 2015 at just 23 years old. After completing a degree she had little passion for and feeling lost in her career, she leaned into her creativity and lifelong love for fashion – something she always believed would one day become her brand.

While working full-time, Niki began selling unwanted clothes and jewellery online. She felt a spark in the process – especially when packaging orders – and quietly started building a website and sourcing bold, trending jewellery to sell via Instagram. Without telling a soul, she tested the waters. It worked.

NIKITA by Niki quickly became one of the first UK jewellery brands to build a following on Instagram. By sharing the behind-the-scenes reality of entrepreneurship – the highs, lows, and everything in between – Niki attracted a loyal and growing customer base.

After years of juggling her 9–5 with the business, Niki took the leap and went all in. It was all or nothing. Coming from a South Asian background, the decision to take a less conventional path wasn’t without challenges, but she stayed focused and unapologetically chased her dream.

Today, NIKITA offers exclusive, copyrighted jewellery and homeware designs, sold globally across multiple platforms and recognised by major retailers. It’s now powered by a small, established team working from an inspiring studio and warehouse in Kent – and Niki still springs out of bed excited to create.

Grateful for every single customer who has trusted the brand, Niki remains passionate about women empowering women. She recently relaunched her podcast, G̶I̶R̶L̶ BOSS, where she hosts honest, inspiring conversations with credible women in business – aiming to spark confidence and ambition in her listeners.